Facebook spend

How much am I spending with Facebook? The Facebook Ad platform does an amazing job of helping you acquire users and generate transactions, but sometimes the opacity of the platform can make it difficult to understand just how much you’re actually spending on the platform. With contributing factors like fluctuating CPC and audience size, the […]

Facebook purchases via ads

How are my Facebook ads purchases performing? While this is a simple template, it’s also incredibly important. At this stage, you’re looking to understand your costs, revenue and margins. Once you’ve launched your campaign, use this template to follow the progress of each Facebook ad and track performance over time. Unfortunately, most Facebook advertising tools […]