How are my ads performing?
The easiest way to understand the performance of your ads is to first get a handle on your total ad spend across channels. This report looks at Google Ads and Facebook Ads, which should help with this top level metric. Especially considering that Google Ads now encompasses not only Google Search Ads but also Google Display, YouTube, and more.
However, Ad Performance is a key metric to focus on and can be quantified with a few key metrics: Ad Cost, CPC (Cost Per Click), CTR (Click-Through Rate) and the number of goals completed.
Breaking that down further to look at items like top performing keywords and campaigns can shine a light on the real performance of your campaign. Then by scheduling daily or weekly reports, along with alerts for anomaly gathering, this template sets up everything you need to get a handle on your ad performance.