How are my landing pages performing?
Wrapping your head around the performance of specific landing pages can be a key indicator of how your business is performing at large. With GA Insights, you can discover which landing pages are generating the most traffic and which pages are converting at a high rate for your business.
If you find a landing page that isn’t converting at the level expected for your business, you can then begin to formulate a strategy to bring it up to par through a series of conversion rate tests. While finding a poor performing landing page can be the first step to improving your conversion rate, it can also be a vehicle for finding a bug that is stopping users from signing up for your service.
If your website’s homepage is where most visitors land, you want it to convert. And more importantly, your ability to analyze and change landing pages based on the performance data you get from GA Insights can be a key ingredient in improving our performance.