How much am I spending with Facebook?
The Facebook Ad platform does an amazing job of helping you acquire users and generate transactions, but sometimes the opacity of the platform can make it difficult to understand just how much you’re actually spending on the platform.
With contributing factors like fluctuating CPC and audience size, the amount you’re spending per day can be capped but can also be low for multiple days in a row before suddenly hitting the cost cap in the middle of the day.
This set of reports and alerts will keep you abreast of spend levels inside the Facebook Ads platform and inform you when you are or are not meeting your spend thresholds. Further, you can get those notifications in Slack, Microsoft Teams or just over email.